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AAMCO
TRANSMISSIONS, INC. TURNS 40 BALA
CYNWYD, PA, September 2003- AAMCO
Transmissions, Inc. celebrates the 40th
anniversary of its first franchised center during
the month of September, 2003. Founded by Robert
Morgan in 1963, AAMCO has long been the leader in
the field of transmission repair, earning it the
title of "world's largest transmission
specialist". Drafting
the Blueprint In
the early 1960's, Robert Morgan uncovered a
tremendous need related to automotive repair. He
recognized that transmissions had greatly
increased in complexity, while the skill level
among mechanics had not kept pace with technology.
By providing customers convenience and cost
efficiency in transmission service, Morgan turned
his concept into a national icon, which still
dominates in the automotive aftermarket. Specialty
repair facilities from brake shops to quick lubes
began dominating the industry, with AAMCO leading
the way.
Morgan's talent for spotting trends was
not limited to the automotive field, as he also
possessed an instinct for marketing that was razor
sharp. His tagline "Double
A-beep-beep-M-C-O" made AAMCO Transmissions a
household name, driving the recognition rate among
the motoring public to an amazing 98%.
Morgan was
also a franchising pioneer-growing the company
from a single transmission repair center to a
national franchise, at a time when franchising was
just getting started. Today, AAMCO is comprised of
over 700 centers in the United States, Canada, and
Puerto Rico.
Standing
the Test of Time
In 40 years, AAMCO
has serviced over 20 million customers, creating a
reputation of excellence in a competitive, and at
times, unforgiving business climate. Few
franchises enjoy the staying power AAMCO has
known. The company's resilience and record of
achievement is notable, especially compared to the
three-quarters of franchise systems that,
according to the Small Business Administration,
fail to continue past the 12-year mark.
AAMCO
continues to excel in its fourth decade, under the
leadership of Chief Executive Officer Keith
Morgan, son of Robert, and President and Chief
Operating Officer Mark Wurth. Taking over as CEO
in 1992, Keith's challenge in leading a
second-generation company to new heights was
great. Of roughly 20 million family-owned
businesses in the U.S., only one third make it
successfully past the first generation.
AAMCO
defied the odds against both franchised and
family-owned businesses when the company began
producing record sales. When Wurth joined AAMCO in
1999, the veteran company entered the new
millennium with a graceful resurgence that remains
today.
"AAMCO is a permanent fixture on the
industry landscape-a position earned through
tireless hard work and dedication," says
AAMCO CEO Keith Morgan. "From my father I
learned the importance of quality of service,
brand name awareness, and customer relationship.
In my own experience as CEO, I've recognized the
need to adapt to a changing business atmosphere. I
am proud of our company and look forward to our
continued prosperity."
AAMCO's COO and
President Mark Wurth, adds, "It is not by
chance AAMCO has performed as well as it has. Our
technicians are the best in the field, trained and
certified in state-of-the-art, advanced
transmission diagnosis, repair and maintenance.
Likewise, our commitment to our customers is seen
each and every day, as our centers meet every
customer with a smile. Our franchisees have much
to be proud of. AAMCO's achievements over four
decades will serve as the foundation to a highly
successful future."
The first franchised
AAMCO center in Newark, NJ, continues to operate
under the same ownership. AAMCO has been
recognized repeatedly in the annual
"Franchise 500" issue of Entrepreneur
Magazine. AAMCO television commercials have been
awarded the CLIO Award, the highest recognition in
advertising
For
more information about AAMCO Transmissions and
franchise opportunities, visit our web site at www.aamcotransmissions.com
| Contact:
Catherine Nessa |
| AAMCO
Transmissions Inc. |
| One
Presidential Blvd. |
| Bala
Cynwyd, PA 19004 |
| 610.668.2900
ext. 242 |
| cnessa@aamco.com |
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