AAMCO CEO Author of Insider Business Market Book

BALA CYNWYD, PA, (May 2004)—  Keith Morgan, CEO of AAMCO Transmissions, Inc. authored the lead chapter in the recently released, Inside the Minds: Buying a Franchise, published by Aspatore Books, 2004. Inside the Minds is an authoritative, insider's perspective on the "ins and outs" of purchasing and operating a franchise. The book's contributing authors, who each write a chapter, are an unparalleled collection of Presidents and CEOs representing some of the nation's leading franchises. In their respective chapters, the authors offer a candid glimpse into the demanding but gratifying business of franchise ownership, touching on the finer points and future trends throughout.

In Chapter One, titled "Selecting a Stable Franchise with a Strong Reputation," Morgan outlines the golden rules of franchising. "Franchise owners receive more security when they choose franchising over independently starting a business-everything from the training to the trademark…procedures, systems, and controls are at the heart of running a successful franchise operation"(Inside the Minds, pp.15-16)

As also discussed in the book, Morgan's role as AAMCO's CEO for 12 years, combined with his experience serving as President and CEO of MasterLease Inc., make him a seasoned and highly regarded member within the franchise industry. Other contributing authors include Anne Beiler, Samuel Beiler and Grant Markley of Auntie Anne's, Inc., Judi Sheppard Missett of Jazzercise, Inc., and Doug Ducey, Sheldon Harris, David Andow & Joe Kendra of Cold Stone Creamery, Inc., among others.

AAMCO has been one of North America's leading franchisors for more than forty years. For more information about AAMCO and their unique franchise opportunities, visit the Franchise Opportunities section of www.aamcotransmissions.com.

Aspatore Books is the largest publisher of C-Level executives (CEO, CFO, CTO, CMO & Partner) from the world's most respected companies and firms. The Inside the Minds series is aimed at providing an introspective look into the best minds in business today. For more information, visit www.aspatore.com.